Privacy Policy

Last updated: August 19, 2022

Your privacy is important to us. In this policy, we lay out: what data we collect and why; how your data is handled; and your rights with respect to your data.

When we say “Andy Jakubowski”, “we”, “our”, or “us” in this document, we are referring to Jędrzej Jakubowski.

When we say “Services”, we mean any website, product, or service created and maintained by Jędrzej Jakubowski. That includes Flexbox Land, a paid guide accessed through a web browser at https://flexboxland.com.

This policy applies to all Services.

What we collect and why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Account information

When you sign up for an account, we ask for identifying information such as your name and email address. That’s so you can personalize your new account, and we can send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates. We may also give you the option to add a profile picture, or to create a personal avatar, that displays in our Services.

We’ll never sell your personal information to third parties, and we won’t use your name or company in marketing statements without your permission either.

Payment information

If you sign up for a paid Service, you will be asked to provide your billing information. This information is submitted directly to our payment processor. We do not collect sensitive payment information like credit card numbers or billing addresses. We may receive limited information about you, such as your billing country or the last 4 digits of your credit card.

Product interactions

We store on our servers the content that you upload or receive or maintain in your account. This is so you can use our products as intended, for example to make sure a certain feature works as it should. We keep this content as long as your account is active. If you delete your account, we’ll delete the content immediately.

Progress information

We may store the information necessary to deliver certain features, such as tracking your progress through one of the Services.


Using cookies or local storage, we may track certain preferences, such as whether or not “Dark mode” is enabled. You can erase this data by clearing site data through your browser developer tools.

Website interactions

We may collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active. The web analytics we use are described further in the Advertising and Cookies section.

Advertising and Cookies

We may run contextual ads on various third-party platforms such as Google, Instagram, Reddit, and LinkedIn. Users who click on one of our ads will be sent to a marketing site. Where permissible under law, we may load an ad-company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.

We may also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.

A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies in your browser settings, although our apps won’t work and other aspects of our service may not function properly if you turn cookies off.

Voluntary correspondence

When you email us with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.

We also store information you may volunteer, for example your feedback. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.

When we access or share your information

To provide products or services you’ve requested. We use some third-party subprocessors to help run our applications and provide the Services to you. We also use third-party processors for other business functions such as managing newsletter subscriptions, sending customer surveys, and providing our company storefront.

We don’t look at your content except for limited purposes with your express permission, for example, if an error occurs that stops an automated process from working and requires manual intervention to fix. These are rare cases, and when they happen, we look for root cause solutions as much as possible to avoid them recurring. We may also access your data if required in order to respond to legal process (see “When required under applicable law” below).

To exclude you from seeing our ads. Where permissible by law and if you have an account with one of our Services, we may share a one-way hash of your email address with ad companies to exclude you from seeing our ads.

To help you troubleshoot or squash a software bug, with your permission. If at any point we need to access your content to help you with a support case, we will ask for your consent before proceeding.

To investigate, prevent, or take action regarding restricted uses. Accessing a customer’s account when investigating potential abuse is a measure of last resort. We want to protect the privacy and safety of both our customers and the people reporting issues to us, and we do our best to balance those responsibilities throughout the process. If we discover you are using our products for a restricted purpose, we will take action as necessary, including notifying appropriate authorities where warranted.

When required under applicable law.

If the appropriate law enforcement authorities have the necessary warrant, criminal subpoena or court order requiring we share data, we have to comply.

Finally, if any of Andy Jakubowski’s Services is acquired by or merges with another company — we don’t plan on that, but if it happens — we’ll notify you well before any of your personal information is transferred or becomes subject to a different privacy policy.

Your rights with respect to your information

We strive to apply the same data rights to all customers, regardless of their location. Some of these rights include:

Many of these rights can be exercised by signing in and updating your account information.

If you have questions about exercising these rights or need assistance, please send us an email. If an authorized agent is corresponding on your behalf, we will need written consent with a signature from the account holder before proceeding.

If you are in the EU or UK, you can contact your data protection authority to file a complaint or learn more about local privacy laws.

How we secure your data

We use reasonable technical, administrative, and physical safeguards and security measures to protect your personal information from unauthorized access, use, disclosure, copying, loss, misuse, alteration, modification or destruction.

What happens if you terminate your account

If you choose to terminate your account, your content will become immediately inaccessible. This applies both for cases when an account owner directly terminates and for accounts terminated following a breach of our Terms of Use.

Changes & questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices.

Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please email us and we’ll be happy to answer them!

Adapted from the Basecamp open-source policies / CC BY 4.0.